New Campus, New Innovations and a New Brand

GEMS World Academy opened it's doors for the first time in the U.S. in 2013. In an effort to properly enter the American community and more specifically the Chicago Education community the ask was to help refine the brand for GEMS Americas’ print and digital marketing materials.  Knowing that the best way to create content that perfectly defined and communicated the brand of this high-end JK-12 international learning space, was to begin with a robust strategic discovery. Interviews with teachers, faculty, students and parents was essential for every color, font and photography decision in the final brand book.