HP Website Redesign

Not Your Average Template

With he split of HP into two separate companies, Hewlett Packard Enterprise and HP Inc., the company needed help developing the new hp.com homepage as well as the site’s highly-visible product pages. With a tight timeline and a lot riding on our delivery, the site was brought to life. My role was to work closely with HP's teams as well as our developers, strategists and designers to find a way to create these pages in such a way which provided for flexibility for the future of any and all types of HP.com.

Working into their current platforms for HP pages we did an overhaul of their templates to create pages that allowed for more imagery and proper visibility of typography and key selling points for all their products and services. With a fully responsive design we made sure to include only the necessary info per device and worked with a mobile first approach. As Senior Art Director on the account I worked closely with development and design to pull together all strategy points, keeping in mind flexibility and versatility for all pages. All designs choices were made with content architecture and hierarchy in mind. The new site was decked out with both responsive and parallax elements, showcasing the benefits of HP to both personal and business customers.