Peninsula Hotels

A Luxurious Experience

Reimagining  this storied luxury brand's brochure program into immersive digital experience was a ten month process from strategy and discover to UX and design to development, QA and deployment . In late 2014 this fully interactive and immersive app was launched and explored everything from the Peninsula's rich heritage to the hotel's award-winning features of spas, restaurants and experiential activities, which were fittingly branded as Peninsula Moments. Since then, there has been continued work with the brand to extend the program to include a definitive experience for each individual hotel.