TransUnion Website Redesign
Delivering Information for Good℠
With its new brand identity platform, Information for Good℠, TransUnion reflected a breakthrough move from traditional credit reporting to a more wholistic approach where powerful data and analytics became it's main selling point. Seeking to infuse their new brand identity into their business facing website, I was tasked with redesigning their website to match the progressive move of the business as a whole . Though the challenge was not only in design, but in overall strategy.
Starting with box diagrams to approve modules based off of content types, such as features or hero images, the client was able to see on a very preliminary level how flexibility can be achieved.
Following a new brand guidelines, I worked very close with strategy and UX to design a module-based website that essentially would allow TransUnion to drag and drop various types of modules into a template to create any type of page they wanted. Starting with box diagrams to approve modules based off of content types, such as features or hero images, the client was able to see on a very preliminary level how flexibility can be achieved.
