TINY COMPUTER. BIG BANG.
Intel’s New Devices Group engaged us to create a sizzle video for the launch of Atlas Peak 2, one of Intel’s smallest wearable chips. As Associate Creative Director, I led a cross-functional team and partnered with a production agency to concept and deliver the video in two weeks. Because the technology itself was invisible, we focused on real-world wearable use cases—paired with motion graphics and concise supers—to highlight features and versatility. The video opened the launch event and received a standing ovation from an audience of global tech leaders.