A WORKFORCE DISSATISFIED
Intel engaged us to counter perceptions of limited employee growth by launching a global campaign that encourages proactive career development. As ACD, I led a cross-functional team to deliver an end-to-end integrated campaign grounded in relatable, inspirational ideas.
THE CAMPAIGN: BE MORE
The BE MORE campaign showcased real employees as the heroes of their own growth, using bold photography and focused storytelling to connect individual success to the tools and resources behind it.
CRAFTING FOR SCALE, REACH, AND GLOBAL
Because offices around the world follow different specifications, we built assets strategically for flexibility. Wide-lens photography allowed for multiple crops, while diverse subjects and universally relevant stories ensured global resonance. Copy was crafted to translate cleanly across languages without losing clarity or impact.
We delivered a total of 153 deliverables for use across 30 countries, including posters, large-scale banners, brochures, emails, website templates, laptop stickers, digital signage materials, videos, photos, and guidelines.