TAKING AN INSIGHT TO DRIVE A QUICK-TURN PROJECT
Intel wanted a multi-purpose sizzle reel to demonstrate the real-world impact of its IoT leadership and open a major event. As Associate Creative Director, I led a cross-functional team to concept, produce, and edit the video in just seven days. Grounded in the insight that much of IoT’s impact is invisible, we focused on human experiences across industries—using bold questions, fast vignettes, and high-energy music to bring the story to life. The final sizzle opened the event and was later used across Intel events, social, and digital channels.