WHAT IS INTEL UNITE
Intel Unite® enables secure, wireless content sharing and collaboration across mixed technology environments. In a crowded market of similar solutions, Intel needed a distinct photography system that highlighted true collaboration and set the product apart. Existing imagery felt dated and stock-like, creating an opportunity to modernize the visual language across marketing materials.
MOODBOARDS
As Associate Creative Director, I led designers, photographers, and production partners end-to-end. I set the visual direction through mood boards that established a confident, modern, and expressive look, focused on collaborative spaces and glass-forward environments. Talent was curated to reflect diversity with a bold, polished, and contemporary style.
THE RESULT
In a one-day shoot and one week of post-production, we delivered a polished, retouched photo library used across brochures, websites, social, and large-scale global campaigns for Intel Unite®.