ETHICS AND COMPLIANCE AT KRAFT HEINZ
As one of the world’s largest food and beverage companies, Kraft Heinz recognized the need for an Ethics & Compliance function that reflected the values and integrity of its global brand.
THE RALLY
Kraft Heinz’s Compliance team wanted a brand voice rooted in trust and confidence. As Associate Creative Director, I led a designer and writer to develop a distinct rally mark—We Do What’s Right—inspired by insights from compliance leaders and designed to stand apart while still aligning with the Kraft Heinz brand. Built for a global audience, the system included translatable posters across 15 languages, role-relevant lifestyle visuals, and typographic messaging that surfaced common policy misconceptions. Together, the work increased awareness and made compliance more accessible, relevant, and actionable for employees worldwide.