A COMPANY FOCUSED ON CONSTANT BETTERMENT
Following a major insurance fraud settlement, Marsh & McLennan launched The Greater Good campaign alongside an overhaul of its code of conduct. As the effort evolved, it became clear the code needed to move beyond print into a digital experience to sustain credibility and engagement.
THE GREATER GOOD 2.0
As Associate Creative Director, I led a team of UX/UI designers and a writer to create The Greater Good 2.0, a fully responsive digital hub for MMC’s global Code of Business Conduct, policies, videos, and ethics resources. The goal was to deliver a single, engaging destination that helped employees understand and apply the code in real-world situations. We streamlined navigation by organizing legacy PDFs into clear, intuitive structures and introduced interactive modules to improve comprehension and retention. The experience was brought to life through a clean, modern design aligned with MMC’s updated brand.