LUXURY REIMAGINED
Reimagining this storied luxury brand's brochure program into an immersive digital experience was a ten-month process from strategy and discover to UX, UI, design, development, QA, and deployment.
As the lead UX/UI designer on the project, I immersed myself in the Peninsula brand. Building off of key insights gleaned from the Peninsula Hotels staff we found that the elite experience went beyond what normal hotels concierges services offered. Peninsula hotels boast their curated experiences as being one of the best—offering perfectly tailored experiences based on carefully crafted repeat guest information. “Pages”, better known as their elite concierge staff are trained to learn information from guests favorite wine down to how they liked their pillows fluffed is kept based purely on their research and ability to hold a conversation with their guests. As a part of Peninsula Hotels offerings are excursions ranging from helicopter rides, fine dining cooking classes with top chefs, and cultural immersion experiences.
The goal was to create an app that brought the same immersive experience and carefully-crafted offering to current and future guests at Peninsula that their elite concierge staff did. Using Peninsula’s bold imagery and clean style to color the app we were able to create an interactive experience that was able to easily take a guest through videos and experiences right in the app. A section that asked basic questions in a conversational tone would generate hotel offerings based on user preferences.
In late 2014 this fully interactive and immersive app was launched and explored everything from the Peninsula's rich heritage to the hotel's award-winning features of spas, restaurants, and experiential activities, which were fittingly branded as Peninsula Moments. Since then, there has been continued work with the brand to extend the program to include a definitive experience for each individual hotel.