MOBILE CODE FOR A MOBILE COMMUNITY
As the world’s largest community-based navigation app, Uber needed its business code of conduct to live natively on mobile. As Senior Art Director, I led the UX/UI design for a mobile-first experience.
DESIGNING FOR INTERACTIVITY
Most corporate codes of conduct live in PDFs that go unread. We reimagined Uber’s as a digital, mobile-first experience designed for clarity, engagement, and retention. Starting with wireframes, I designed intuitive, brand-aligned UI and interactive modules—including decision trees and video content—to gamify complex scenarios and accommodate different learning styles.
ENGAGING CONTENT
From storyboard through production, we created five executive-led videos for Uber. I partnered closely with a writer to develop concepts that established tone, voice, and authenticity, then collaborated with editors to shape soundbites, pacing, and music to align with Uber’s brand look and feel.